Glossary+Index

Glossary of Terms:

    due diligence
    1. Title article: Does small business need help leveraging technologies ?
    Such a measure of prudence, activity, or assiduity, as is properly to be expected from and ordinarily exercised by a reasonable and prudent man under the particular circumstanceses; not measured by any absolute standard, but depending on the relative facts of the special case.
    — “Blacks Law Dictionary 5th Edition”
    less is more
    Something of a motto for minimalist philosophy.
    — “http://www.wikipedia.org”
    look and feel
    The look and feel of a graphical user interface comprises aspects of its design, including elements such as colors, shapes, layout, and typefaces. (the “look”), as well as the behavior of dynamic elements such as buttons, boxes, and menus (the “feel”). The term look and feel is used in reference to both software and websites.
    — “http://www.wikipedia.org”
    sales funnel
    The sales funnel is analogous to a physical funnel in that the top will accommodate a greater volume entering the larger end of the process whereas a smaller volume will result at the terminating end of the process.

    Generating and tracking the progression of sales prospects through various stages of the purchasing decision. The Sales funnel involves the development of metrics from marketing point of contact to actual sales conversion.

    Complex sales funnel models denote the measurement of that ratio of prospects entering the sales cycle at the top of the funnel against the actual successful sales conversion at the bottom of the funnel.
    — Julie Foster © 2006

    taxonomy
    A classification in relation to its order and organization.