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Bibliography

List of all referenced publications:

[2006, article] bibtex

J. Dye, "Advertisers are Missing the Internet Connection, OPA Report Reveals," EContent - Digital Content Strategies \& Solutions, vol. 29, iss. 7, 2006.

@ARTICLE{Dye2006, author = {Jessica Dye}, title = {Advertisers are Missing the Internet Connection, OPA Report Reveals}, journal = {EContent - Digital Content Strategies \& Solutions}, year = {2006}, volume = {29}, number = {7}, month = {September}, abstract = {According to a June 2006 study conducted on behalf of the Online Publishers Association (OPA) by the Center for Media Design at Ball State University, advertising dollars aren’t keeping up with skyrocketing consumer web demand. Despite the fact that only 8% of all 2005 advertising dollars were spent on web advertising, the internet accounts for 17% of all media consumption——behind only TV and radio, and beating out all forms of print media. Additionally, the web is the only medium that ranked in the top two for consumption both at home and in the workplace. Not only are people logging on in record numbers, but the connected consumer is also proving to be a worthwhile investment.}, crossref = {SITE-SMART.INFO SMARTEN’ up U | e-Commerce Marketing Basics – An Introduction}, keywords = {web advertising home workplace consumption}, owner = {Julie Foster}, timestamp = {2006.08.30}, url = {http://www.econtentmag.com/Articles/ArticlePrint.aspx?ArticleID=17324&Query=OPA+Report+Reveals} }

[2006, article] bibtex

K. Magill, "E-mail Tops in ROI," DIRECT, 2006.

@ARTICLE{Magill2006, author = {Ken Magill}, title = {E-mail Tops in ROI}, journal = {DIRECT}, publisher = {Prism Business Media, Inc.}, year = {2006}, month = {November}, abstract = {According to the Direct Marketing Association - E-Mail returned a whopping $57.25 for every dollar spent on it in 2005,… In contrast, print catalogs generated $7.09 and non-e-mail Internet marketing produced $22.52.}, crossref = {e-Commerce Marketing Basics – An Introduction}, keywords = {E-Mail, ROI, Direct Marketing Association}, owner = {Julie Foster}, timestamp = {2006.11.28}, url = {http://directmag.com/disciplines/email/marketing_email_tops_roi/} }

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List of specific referenced journal articles:

[2006, article] bibtex

J. Dye, "Advertisers are Missing the Internet Connection, OPA Report Reveals," EContent - Digital Content Strategies \& Solutions, vol. 29, iss. 7, 2006.

@ARTICLE{Dye2006, author = {Jessica Dye}, title = {Advertisers are Missing the Internet Connection, OPA Report Reveals}, journal = {EContent - Digital Content Strategies \& Solutions}, year = {2006}, volume = {29}, number = {7}, month = {September}, abstract = {According to a June 2006 study conducted on behalf of the Online Publishers Association (OPA) by the Center for Media Design at Ball State University, advertising dollars aren’t keeping up with skyrocketing consumer web demand. Despite the fact that only 8% of all 2005 advertising dollars were spent on web advertising, the internet accounts for 17% of all media consumption——behind only TV and radio, and beating out all forms of print media. Additionally, the web is the only medium that ranked in the top two for consumption both at home and in the workplace. Not only are people logging on in record numbers, but the connected consumer is also proving to be a worthwhile investment.}, crossref = {SITE-SMART.INFO SMARTEN’ up U | e-Commerce Marketing Basics – An Introduction}, keywords = {web advertising home workplace consumption}, owner = {Julie Foster}, timestamp = {2006.08.30}, url = {http://www.econtentmag.com/Articles/ArticlePrint.aspx?ArticleID=17324&Query=OPA+Report+Reveals} }

[2006, article] bibtex

K. Magill, "E-mail Tops in ROI," DIRECT, 2006.

@ARTICLE{Magill2006, author = {Ken Magill}, title = {E-mail Tops in ROI}, journal = {DIRECT}, publisher = {Prism Business Media, Inc.}, year = {2006}, month = {November}, abstract = {According to the Direct Marketing Association - E-Mail returned a whopping $57.25 for every dollar spent on it in 2005,… In contrast, print catalogs generated $7.09 and non-e-mail Internet marketing produced $22.52.}, crossref = {e-Commerce Marketing Basics – An Introduction}, keywords = {E-Mail, ROI, Direct Marketing Association}, owner = {Julie Foster}, timestamp = {2006.11.28}, url = {http://directmag.com/disciplines/email/marketing_email_tops_roi/} }