Start thinking about your holiday marketing now
Add comment August 19th, 2006 02:13pm Julie Foster
This free webinar can help you with decisions in planning your small business holiday email marketing—
Have you began thinking about your upcoming holiday marketing plans? I know it is a real brain-drain to be coming out of the end of your busy summer, but ignore holiday planning now at your own peril. Thinking about your business email campaign is a good place to start and may be the most productive for your small business.
I participated in a Webinar on August 15 sponsored by Habeas. “Habeas is an email trust authority that re-establishes email as a reliable business communications medium. Habeas enables commercial email senders to certify their communications as legitimate, and helps ISPs and message security vendors make better, more efficient decisions about how to sort inbound mail.” —Habeas
The webinar lasts about an hour and I did come away with some very useful information. Even though the webinar was really directed more toward big business, much of what was said does apply to small business as well.
Presented in slide form with audio, the presentation is simple and easy to follow. During the question and answer segment at the end of the presentation, I asked two questions which were specifically directed to small business. You will be able to hear the questions I asked and the answers, which were basically:
1. What are 3 bullet points small business can consider most important for their holiday email strategies?
2. What form is most desirable and acceptable to the small business customer; html composed email messages, or plain text?
Although you missed the live webinar presentation, an archive version is available and I would recommend you take an hour to view or at least listen to it during your lunchtime.
:Best Practices to Drive Holiday Sales through Email
Description: Online holiday sales are growing exponentially every year. Whether you’re an e-retail veteran or launching a holiday campaign for the first time, you can benefit from this free webinar on how to maximize your email programs to make the most of this season.
Learn what types of email programs perform best during the holidays. And, make sure your delivery rates are reaching their highest potential.
The webinar is presented by HABEAS and hosted by
Chris Brubaker, Marketing Director.Key Takeaways:
• The time to prepare for the holidays is now
• Understand your real delivery rates
• One person should be responsible for the total email programGuest Presenter from Forrester Research®
Sucharita Mulpuru, Senior AnalystOnline holiday sales will be significant in 2006, with projected online sales of $26 billion. A 20% increase of $4 billion over the $22 billion spent in 2005.
Email is the most common marketing tool of online retailers - 93%. Email is the most used and the most effective at one of the lowest costs per order.
The archive is available now:
http://www.habeas.com/en-US/archived_events/06aug/Presentation_Files/index.html——HabeasFree email assessment to determine you Internet email reputation, i.e. is your company email on any email spam or blacklists.
http://www.habeas.com/en-US/reg/reg.php?s=repcheck_blacklist
Online Systems Development, Inc.